🔥 Hot Off the Press for March 2025: The Latest HubSpot Updates You Can’t Miss!

📢 Attention, HubSpot Fans! We’ve got some exciting HubSpot updates you won’t want to miss - new features to make your marketing, sales, and CRM experience smoother, smarter, and more effective. Let’s dive in!

CRM HIGHLIGHTS

HubSpot Company Insights Has Sunset

HubSpot Insights, the free tool that automatically enriched company records, officially sunset on March 17, 2025. Be sure to update your workflows, lead scoring, or routing if they rely on data previously enriched by HubSpot Insights (e.g., Industry, Revenue, Employee Count). To continue receiving enriched company data, you’ll need Breeze Intelligence. Let us know if you would like a demo!

Other Notable Updates:

• Apply colors to property options.
• Use HubSpot AI to create list descriptions.
• Breeze Copilot now summarizes HubSpot records within Slack.

MARKETING HIGHLIGHTS

Attribute Form Submissions to CTA's

Gain clear insights into your CTAs' impact with attributed form submission tracking, linking each form fill to the CTA that inspired it! This data-driven approach allows you to measure effectiveness and refine your conversion strategies based on real engagement metrics.

Other Notable Updates:

• Use HubSpot forms to register for Microsoft Teams Webinars.
• Add calls, emails, meetings, and library assets to campaigns.
• New PDF publishing support for LinkedIn.

SALES HIGHLIGHTS

Sales Workspace Meeting Assistant

The Meeting Assistant keeps you prepared by highlighting key CRM insights and customer history before every meeting. Afterward, AI-generated summaries and task tracking help ensure no follow-up is missed!

Other Notable Updates:

• Meetings have been added as a data source in Custom Reports.
• Block free email domains from scheduling meetings.
• Set limits on how many emails your users can send per minute. 

IN BETA

You may be eligible to enable certain beta features within your portal! Navigate to "Product Updates" and "In Beta" to see what's available.

Prospecting Agent

The Prospecting Agent leverages HubSpot's Smart CRM to research and execute personalized outreach strategies, helping to build a more qualified sales pipeline. Designed for Sales Ops and Admins lacking BDR or SDR capacity, as well as Reps and AEs engaged in account-based sales activities.

Other Interesting Beta Features:

• A/B test Call-to-Actions.
• Edit or delete campaign UTM values.
• Create podcast scripts, show notes, and artwork using Breeze Content Agent. 

These are just some of the latest updates and beta features HubSpot has released recently. If you would like to see any of these in action, feel free to book a demo here!